4 Best Marketing Tips for Handyman Business Owners

If you own a maintenance business and are looking to take advantage of the Pareto principle (often referred to as the 80/20 rule or the law of the vital few), you may want to learn the top 4 marketing tips to promote effectively. effectively your handyman business. By focusing on the small but important marketing concepts that will give you the most bang for your buck, you can gain significant ground and then go back to adding additional streams of leads to your business.

Here are the top 4 marketing strategies I recommend to consulting clients that will have the biggest impact:

First, articles and content for your website. Writing new and unique content for your website is what will attract potential leads and significantly improve your chances of pages appearing in organic search engine results. When you look at the amount of traffic you can get by taking the time to write a series of articles for your handyman business and compare that to paying for pay per click search engine traffic, the true value of items becomes apparent.

Second, place classified ads for your service on CraigsList. With CraigsList receiving over 8 million unique visitors to their website each month, why not go where the traffic is already? Post an ad with an irresistible offer and a strong call to action on CraigsList and, following their terms of service, keep the ad posted at the top of the category that best fits the nature of your ad. Doing this won’t lead to a flood of queries, but it should lead to a slow, steady stream throughout the month.

Third, I’m a big fan of direct mail and recommend you start using it for your handyman business. If you don’t know where to start with direct mail, consider using direct mail with your existing customer base. If you don’t have an existing customer base, consider using direct mail to target people who are centers of influence, like real estate agents, to find homeowners who need a job and need a handyman recommendation.

Fourth, for an instant influx of business at extremely low cost, try using brochures. Whether you’re using flyers to target real estate agents, real estate investors, or offering an irresistible offer with a powerful call-to-action door-to-door to homeowners, you’ll find that there are few things with a faster response time than flyers to promote your handyman. business.

So, to boost the marketing of your handyman business, try all four. Of course, there are plenty of other marketing strategies you should employ as well, but these four are the ones I personally suggest you start with.

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